Hey! I'm Sami

At Carv, I redesigned the product into an AI‑agent platform for recruiters. What I found interesting here was the balance we needed to strike between a fully open-ended and a guided approach. The best example of this is the prompt bar that combines ChatGPT’s freeform nature with a CMD+K type of input where recruiters can use natural language to ask anything and call tools to perform tasks around candidates, jobs and every data point in their applicant tracking system.

At Studocu, I designed a camera‑first AI chat experience so students can ask anything about their paper‑based materials. Next to the camera, this feature is built around a toolkit students can use to get answers in different ways, summarise or explain concepts, and to use and search the content of the platform. I arrived at this toolkit after talking with students and discovering many of them were still unsure on how or what to use AI for, while those who used it typically gravitated around the same use‑cases. These translated into an initial set of tools, and into a system designed to grow with more and more use cases over time.

As the designer responsible for the mobile app, I reorganised the experience around the key moments where the phone is uniquely relevant in the study journey. Behind this strategy was a plan to launch features that students could use in those moments: quizzes for quick study sessions, an AI camera to work with paper-based materials, etc. To support this tool-centric approach, I designed a scalable navigation structure and rearranged the home screen so students could quickly discover, launch, and return to the most relevant tools. From this new base, the team was able to continue adding mobile tools to the app and eventually break from years of stagnant growth.

During my time at TicketSwap, I became very interested in redesigning the mobile app UI to bring it closer to its strong brand and make it feel like a modern, reliable and exciting entry point into live events. I worked with the design team to define a shared visual style and distilled it into a set of guiding principles that we applied across the app and design system.

At TicketSwap, I redesigned the mobile checkout flow to make it feel lighter and faster while improving trust for second‑hand ticket purchases. For example, I clarified our ticket safety policies and added a timer to show how long tickets were reserved during checkout, something essential for high-demand events.

As part of this new design, I also introduced a modular upsell system, so products like ticket insurance could be added or removed without adding friction to the core experience.

At NS Lab, Dutch Railways' experimental app, I designed personalised trip‑planning features that replace the traditional planning flow (search, choose, start) with journeys pre‑built around a traveller's habits. The big vision was to build towards a reality where a trip begins the moment the app is opened.