Responsibilities

Domain

Buyer Experience

Platforms

iOS, Android, Web

Years

2022-23

Redesigning the app's checkout flow

The checkout flow is the core flow of the buying team. When I joined the team, I started working on redesigning the flow with the goal of removing unnecessary steps, improving the experience for all buyers and setting the stage to start experimenting with commercial initiatives.

Offering extras at checkout

To support the company's commerical ambitions, the new checkout screen is designed to accomodate extras to add to the order. My goal was to strike a balance between giving high visibility to extra products while keeping teh checkout process straighhtfoward for buyers who just want to pay for their tickets.

Defining a new visual identity for the apps

My largest focus outside of the work I do with my product team has been to lead the effort to modernise the look and feel of the TicketSwap mobile app. With this new look, the goal is to make the product look more inline with the current UI design standards and to let TicketSwap's unique identity shine through its product.

This new identity was defined by working with the team on a vision for the future of the app and then summarised under 8 principles. It is now being implemented in the live app step by step.

Visual design principles and concept screens

The new style applied to the live app

But also...

Shaping a vision for the future of TicketSwap, defining a north star for the buying experience, designing user-centered internal tools...

In my role as a product designer at TicketSwap I have been involved in more than can be shown here. But always happy to share more over a chat!